Digital Marketing

Fewer Channels, Done Properly

Strategy, content and community on the platforms where your buyers actually spend time — with paid amplification behind what earns it and reporting that goes past likes.

  • Two or three channels, not six
  • Native content per platform
  • Community replies within hours
  • Reported on traffic and leads

Is this you?

Four Signs Social Is Costing More Than It Returns

Usually the effort is real. It's being spread across too many places to compound anywhere.

  • You're on six platforms and present on none

    The same post cross-published everywhere, performing nowhere, consuming time that one channel would have rewarded.

  • Posting is whoever remembers, whenever

    No calendar, no themes, long silences followed by bursts — and an algorithm that reads inconsistency exactly as you'd expect.

  • Comments and messages go unanswered

    Questions from real prospects sitting for days in an inbox nobody owns, which is a lead problem wearing a social costume.

  • You report followers because you can't report anything else

    No tracking from social to site to conversion, so nobody can say whether any of it contributes.

Overview

Concentrated Effort, Measured Properly

Presence on the right two channels beats activity on six, every time.

Social media rewards concentration and punishes spreading thin. Most businesses are on too many platforms, cross-posting identical content, and wondering why none of it compounds. The first thing we do is usually subtract: identify where your buyers actually are, commit to those two or three channels properly, and stop maintaining accounts that produce nothing but obligation.

Then we make it consistent. A content calendar with defined themes and formats, produced natively for each platform — because a LinkedIn document post, an Instagram carousel and a short-form video are different crafts, and the version that gets cross-posted from another network is visibly the version that will underperform. Community management runs alongside: replies within hours, conversations followed up, and questions from prospects treated as leads rather than as comments.

Paid sits behind organic rather than instead of it. Content that already earns engagement gets amplified to audiences built from your customer data, which is far cheaper than promoting untested creative to a cold interest bucket. And everything is tracked through to the site — campaign tagging, landing pages, conversion tracking — so the monthly report can answer the question that actually matters: what did this contribute?

Capabilities

What's Included

Nine areas of social work. The channel selection decides which of them apply.

  • Channel Strategy & Audit

    Audience research and competitor review that decide which two or three platforms deserve real investment — and which accounts to retire.

  • Content Strategy & Calendar

    Themes, formats and cadence planned ahead, so publishing is a schedule rather than a scramble and performance can be read by theme.

  • Content Production

    Graphics, short-form video, carousels and copy produced natively per platform rather than one asset stretched across all of them.

  • Community Management

    Comments, mentions and messages answered within agreed hours, with genuine enquiries routed to sales instead of buried in an inbox.

  • Paid Social Campaigns

    Campaigns on Meta, LinkedIn, TikTok and Pinterest with audiences built from your customer data and creative tested before it scales.

  • Influencer & Partnership Support

    Identification, outreach and brief writing for creator partnerships, with deliverables and usage rights agreed before anything is filmed.

  • Social Listening

    Monitoring for brand mentions, competitor activity and the questions your market keeps asking — useful input for content everywhere else.

  • Employee & Founder Advocacy

    Support for personal profiles, which on LinkedIn consistently outreach company pages — content frameworks, coaching and light editing.

  • Analytics & Reporting

    Tracking from social through to site sessions, leads and revenue, so reporting answers what it contributed rather than how many liked it.

Deliverables

What You Receive

  • Channel strategy with a clear recommendation on where to stop
  • Content strategy with themes, formats and posting cadence
  • Monthly content calendar approved before anything publishes
  • Produced assets — graphics, video, carousels and copy per platform
  • Community management to agreed response times
  • Paid campaigns built, run and optimised in your own ad accounts
  • Campaign tagging and conversion tracking verified end to end
  • Monthly reporting on traffic, leads and revenue alongside engagement

Stack

Platforms & Tools

Ad accounts and profiles stay in your ownership throughout.

Channels

  • LinkedIn
  • Instagram
  • Facebook
  • TikTok
  • YouTube
  • Pinterest

Paid

  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • TikTok Ads

Production

  • Figma
  • Adobe Premiere
  • After Effects
  • CapCut

Scheduling & Analytics

  • Buffer
  • Sprout Social
  • GA4
  • Looker Studio

Our Process

How We Run Social

Six phases. The first one usually recommends doing less.

  • 01

    Audit & Channel Selection

    Existing accounts, audience research and competitor review, ending in a recommendation on which channels to commit to and which to retire.

    Deliverables: Channel audit, audience research, platform recommendation

    1–2 weeks
  • 02

    Strategy & Content Framework

    Content pillars, formats, tone and cadence defined per channel, with the measurement framework agreed at the same time rather than bolted on later.

    Deliverables: Social strategy, content pillars, measurement framework

    1 week
  • 03

    Profile Setup & Tracking

    Profiles optimised and made consistent, pixels and conversion tracking installed, and campaign tagging set so social traffic is attributable.

    Deliverables: Optimised profiles, installed tracking, tagging convention

    3–5 days
  • 04

    Content Production & Publishing

    Monthly calendars produced and approved in advance, assets made natively per platform, and publishing kept to a consistent schedule.

    Deliverables: Monthly calendar, produced assets, published content

    Ongoing
  • 05

    Community & Paid Amplification

    Daily community management to agreed response times, with paid budget put behind the organic content that has already proved it earns attention.

    Deliverables: Response logs, routed enquiries, paid campaign performance

    Ongoing
  • 06

    Reporting & Iteration

    Performance read by content theme and format, tied through to site traffic and conversions, with next month's plan adjusted on that evidence.

    Deliverables: Monthly report, theme performance analysis, next-month plan

    Monthly

Engagement

How We Work Together

Three shapes, depending on how much your team wants to keep in-house.

  • Channel selection, content framework, profile optimisation and tracking, handed over for your team to run themselves.

Fit

Who This Is For

And, just as usefully, who it isn't for.

Ideal for

  • B2B companies where LinkedIn is where their buyers genuinely are
  • Consumer and D2C brands with products that show well visually
  • Businesses posting inconsistently and getting inconsistent results
  • Companies whose social enquiries go unanswered for days
  • Founders who want to build a personal audience but lack a system
  • Brands with organic content working that's never had paid behind it

Not the right fit if

Why DM Solutions

What You Get Beyond the Posts

Four commitments aimed at contribution rather than activity.

  • We'll Tell You to Quit a Channel

    Most brands are on too many platforms. Concentrating effort on two where your audience actually is beats maintaining six out of obligation.

  • Native, Not Cross-Posted

    Content is made for each platform's own format and conventions. The reshared version from another network is always visibly the weaker one.

  • Comments Answered Like Leads

    Agreed response times, and genuine enquiries routed to sales rather than lost in an inbox nobody owns. Half of social's value leaks here.

  • Reported Past the Likes

    Tracking runs from social through to sessions, leads and revenue. Follower counts are what gets reported when nothing better is being measured.

Proof of work

Social That Contributed

Programmes where traffic, enquiries or revenue moved, not just engagement.

Testimonials

What Clients Say About Working With Us

  • DM Solutions feels less like an agency and more like an extension of our own team. They challenge our assumptions, bring data to every debate, and genuinely care whether the numbers move.

    Elena Vasquez

    Head of Demand Gen, Cortex Software

  • What stood out was that they treated our budget like it was their own money. Every channel was measured, the underperformers got cut fast, and the winners got scaled. Refreshingly honest.

    Hannah Brooks

    VP Marketing, FreshCart

  • The campaign strategy paid for itself within the first quarter. Qualified leads went up, cost per acquisition came down, and for once the reporting actually made sense to our leadership team.

    Aisha Demir

    CMO, Verde Wellness

Questions

Frequently Asked Questions

The six that come up before every social engagement.

  • Fewer than you currently are, almost certainly. The answer comes from where your buyers already spend time and what your content can realistically sustain — LinkedIn for most B2B, Instagram and TikTok for consumer and visual products, YouTube where the sales process needs explaining. Two channels done consistently outperform six done occasionally, and we'll name the ones to retire.

Ready to Do Two Channels Properly?

Tell us who you're trying to reach and what you're posting now. We'll audit it and come back with a channel recommendation and a proposal.

Detailed proposal within 48 hours. No commitment required.