01
Audit & Channel Selection
Existing accounts, audience research and competitor review, ending in a recommendation on which channels to commit to and which to retire.
Deliverables: Channel audit, audience research, platform recommendation
1–2 weeksDigital Marketing
Strategy, content and community on the platforms where your buyers actually spend time — with paid amplification behind what earns it and reporting that goes past likes.
Is this you?
Usually the effort is real. It's being spread across too many places to compound anywhere.
You're on six platforms and present on none
The same post cross-published everywhere, performing nowhere, consuming time that one channel would have rewarded.
Posting is whoever remembers, whenever
No calendar, no themes, long silences followed by bursts — and an algorithm that reads inconsistency exactly as you'd expect.
Comments and messages go unanswered
Questions from real prospects sitting for days in an inbox nobody owns, which is a lead problem wearing a social costume.
You report followers because you can't report anything else
No tracking from social to site to conversion, so nobody can say whether any of it contributes.
Overview
Presence on the right two channels beats activity on six, every time.
Social media rewards concentration and punishes spreading thin. Most businesses are on too many platforms, cross-posting identical content, and wondering why none of it compounds. The first thing we do is usually subtract: identify where your buyers actually are, commit to those two or three channels properly, and stop maintaining accounts that produce nothing but obligation.
Then we make it consistent. A content calendar with defined themes and formats, produced natively for each platform — because a LinkedIn document post, an Instagram carousel and a short-form video are different crafts, and the version that gets cross-posted from another network is visibly the version that will underperform. Community management runs alongside: replies within hours, conversations followed up, and questions from prospects treated as leads rather than as comments.
Paid sits behind organic rather than instead of it. Content that already earns engagement gets amplified to audiences built from your customer data, which is far cheaper than promoting untested creative to a cold interest bucket. And everything is tracked through to the site — campaign tagging, landing pages, conversion tracking — so the monthly report can answer the question that actually matters: what did this contribute?
Capabilities
Nine areas of social work. The channel selection decides which of them apply.
Audience research and competitor review that decide which two or three platforms deserve real investment — and which accounts to retire.
Themes, formats and cadence planned ahead, so publishing is a schedule rather than a scramble and performance can be read by theme.
Graphics, short-form video, carousels and copy produced natively per platform rather than one asset stretched across all of them.
Comments, mentions and messages answered within agreed hours, with genuine enquiries routed to sales instead of buried in an inbox.
Campaigns on Meta, LinkedIn, TikTok and Pinterest with audiences built from your customer data and creative tested before it scales.
Identification, outreach and brief writing for creator partnerships, with deliverables and usage rights agreed before anything is filmed.
Monitoring for brand mentions, competitor activity and the questions your market keeps asking — useful input for content everywhere else.
Support for personal profiles, which on LinkedIn consistently outreach company pages — content frameworks, coaching and light editing.
Tracking from social through to site sessions, leads and revenue, so reporting answers what it contributed rather than how many liked it.
Deliverables
Stack
Ad accounts and profiles stay in your ownership throughout.
Channels
Paid
Production
Scheduling & Analytics
Our Process
Six phases. The first one usually recommends doing less.
Engagement
Three shapes, depending on how much your team wants to keep in-house.
Channel selection, content framework, profile optimisation and tracking, handed over for your team to run themselves.
Fit
And, just as usefully, who it isn't for.
Why DM Solutions
Four commitments aimed at contribution rather than activity.
Most brands are on too many platforms. Concentrating effort on two where your audience actually is beats maintaining six out of obligation.
Content is made for each platform's own format and conventions. The reshared version from another network is always visibly the weaker one.
Agreed response times, and genuine enquiries routed to sales rather than lost in an inbox nobody owns. Half of social's value leaks here.
Tracking runs from social through to sessions, leads and revenue. Follower counts are what gets reported when nothing better is being measured.
Proof of work
Programmes where traffic, enquiries or revenue moved, not just engagement.
Testimonials
Questions
The six that come up before every social engagement.
Tell us who you're trying to reach and what you're posting now. We'll audit it and come back with a channel recommendation and a proposal.
Detailed proposal within 48 hours. No commitment required.