Design
Category, product, cart and checkout designed against your real drop-off data — so the traffic you're already paying for converts more often on the phone it arrives on.
Is this you?
All four are visible in your own analytics before anyone opens a design tool.
Traffic is fine, conversion isn't
People arrive in good numbers and leave without buying — you're paying for visits the store isn't closing.
Carts fill up and get abandoned
Intent is there, then something in the last few steps — cost surprises, forced accounts, friction — sends them away.
Mobile converts far worse than desktop
Most of the traffic is on a phone and the experience was clearly designed on a large screen.
People can't find the product they came for
Search returns nothing useful, filters don't match how customers think, and category pages bury the range.
Overview
Every screen in the buying path, designed against evidence rather than taste.
E-commerce design is judged by a number, which makes it unusually honest work. A storefront isn't finished when it looks good — it's finished when more of the people already arriving complete a purchase. So we start in your analytics: where the funnel leaks, which devices lose people, what search terms return nothing, and which products get viewed constantly and bought rarely.
From there we design the path rather than a set of pages. Category and listing pages that make a range navigable; product pages that answer the questions that actually stop a purchase — sizing, delivery, returns, whether it's in stock; a cart that shows total cost before anyone has to guess; and a checkout stripped to the fewest steps the platform allows, with guest purchase and wallet payments in the obvious place.
It's designed mobile-first because that's where the traffic and most of the abandonment is: thumb-reachable actions, tap targets that work in one hand, images sized so a product page isn't several megabytes on a phone connection. And it's handed over so it can actually be built — component specs and states in Figma, ready for your developers or ours to implement on Shopify, WooCommerce or a custom stack.
Capabilities
Nine areas of storefront design. Which matter most is decided by where your funnel actually leaks.
An entry point that establishes what you sell and who it's for in seconds, then routes people into the range rather than showing off.
Range navigation, sorting and merchandising that make a large catalogue feel manageable and a small one feel considered.
Imagery, variants, pricing, delivery and returns arranged to answer the objections that stop a purchase, in the order people ask them.
Predictive search and faceted filters built around how customers describe products, not around how your catalogue is structured internally.
Total cost shown early, guest checkout available, and every avoidable step removed within what the platform allows.
Designed for one thumb on a phone first — reachable actions, honest tap targets, and image weights a mobile connection can carry.
Reviews, guarantees, delivery and returns clarity, and payment security placed where hesitation actually happens.
Recommendation modules, cross-sell and upsell placements designed to raise order value without turning the page into a jumble.
A documented component library plus designed variants for the hypotheses worth testing once the store is live.
Deliverables
Stack
We design to the constraints of the platform you're actually on, including what its checkout will and won't allow.
Design
Platforms
Behaviour Data
Testing
Our Process
Six phases, starting in your analytics rather than on a blank canvas.
Engagement
Three shapes, depending on whether you're launching, rebuilding or repairing a specific step.
The complete storefront, from homepage through checkout, designed and documented. Best for a launch, a replatform or a store that's fallen behind.
Fit
And, just as usefully, who it isn't for.
Why DM Solutions
Four commitments aimed at the conversion rate, not the compliments.
The redesign is aimed at the steps that are actually losing people. Redesigning what already works is the most common way this money gets wasted.
Phone layouts are designed first and desktop derived from them — because that's where the traffic is and where the abandonment happens.
Out of stock, failed payment, empty search, expired discount. The unhappy paths are where carts get abandoned, and they get designed rather than improvised.
You get a prioritised test backlog and designed variants, so launch is the start of the optimisation rather than the end of the project.
Proof of work
Redesigns where conversion, order value or mobile revenue moved measurably.
A Child's Wish Foundation fulfils the wishes of children facing critical illness. The mission moved everyone who heard it; almost nobody was hearing it. DM Solutions led brand, content strategy, and donation flow design; Creative Labs partnered with us to execute the WordPress build and CRM integration. Donations rose 50% within six months, organic traffic 70%, and volunteer registrations 35%.
Results
01
Increase in organic traffic
02
Boost in donations
03
Rise in engagement
Tea with George is a conversation-led podcast spanning industries, guests, and unhurried questions. It needed a digital home that matched that tone and could be found by people who had never heard the show. DM Solutions led strategy, UX, and content direction; Creative Labs partnered with us to execute the Webflow build and on-page search work. The result: 40% more organic traffic, half again as many listener interactions, and an audience that started subscribing directly.
Results
01
Rise in organic traffic
02
More listener interactions
03
Lower bounce rate
Haniel Singh Ministries spreads messages of hope and spiritual growth through sermons, podcasts, and community. Its existing site couldn't carry a growing content library or reach beyond the people who already knew it. DM Solutions led content architecture, UX, and conversion strategy; Creative Labs partnered with us to execute the Webflow build. Traffic rose 150% in the first quarter and newsletter sign-ups 200%.
Results
01
More newsletter sign-ups
02
Growth in website traffic
03
Increase in podcast listeners
The Convergence Summit brings faith leaders, church representatives, and thought leaders together around ministry growth and community impact. Its digital platform had to carry spiritual weight and survive a registration surge on the same afternoon. DM Solutions led UX and registration strategy; Creative Labs partnered with us to execute the WordPress build and load testing. Sign-ups rose 40% and session duration 50%.
Results
01
Increase in registrations
02
Longer average sessions
03
Increase in organic traffic
Veritas Protection provides executive transportation, risk assessment, and bespoke security strategy to high-profile individuals and international organisations. Their clientele is elite; their website was not. DM Solutions led positioning, UX, and content strategy; Creative Labs partnered with us to execute the Webflow build. Session duration rose 45% and client enquiries 35%, with first-page rankings on the terms that matter.
Results
01
Longer session durations
02
Rise in client enquiries
03
Rankings on core terms
The Caylor Group advises organisations on growth and operational excellence. Their reputation was strong; their website communicated none of it and converted almost nobody. DM Solutions led positioning, UX, and conversion strategy; Creative Labs partnered with us to execute the build. Qualified leads rose 85%, organic traffic 60%, and consultation requests tripled.
Results
01
More consultation requests
02
Increase in qualified leads
03
Boost in organic traffic
New Wine Church is a faith-driven community in Lynchburg, Virginia with a flourishing in-person congregation and almost no digital reach. DM Solutions led brand identity, information architecture, and UX; Creative Labs partnered with us to execute the Webflow build. The result is a searchable sermon library, an interactive event calendar, and a secure giving platform — a site that respects the church's heritage without looking like it was built in its founding decade.
Results
01
Growth in overall sessions
02
Improvement in engagement rate
03
Growth in active users
End-to-end rebuild, optimization, redesign, and growth program for a stalled travel brand.
Results
01
Organic traffic ceiling broken after 2-year plateau
02
New booking platform shipped on time
03
Higher conversion on existing traffic post-redesign
A scalable design system that unified a fragmented product and tripled UI delivery speed.
Results
01
faster UI feature delivery
02
reduction in design-QA cycles
03
One unified component library across 4 product areas
iOS and Android app serving 150K+ active users with seamless appointment booking and telemedicine.
Results
01
active users
02
average app store rating
03
user retention at 90 days
A rebrand and interface overhaul that repositioned a scrappy startup as an enterprise-credible product.
Results
01
Repositioned for enterprise buyer credibility
02
Consistent brand system across product and marketing
03
Distinctive identity retained, not flattened
Testimonials
Questions
The six that come up before every store redesign.
A redesign aimed at where your funnel actually leaks usually does. A redesign done for appearance alone sometimes makes things worse — which is why we start in your analytics and tell you up front which steps we expect to move and roughly by how much. If the data suggests your problem is traffic quality rather than the store, we'll say that instead of selling you a redesign.
Give us access to your analytics and we'll show you where the funnel leaks — then come back with an approach and a fixed-price proposal.
Detailed proposal within 48 hours. No commitment required.
