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Content & Audience Review
We work through the material and the data, establish who the audience is and what they already believe, and identify the point that has to land.
Deliverables: Content review, audience definition, key message
2–4 daysDesign
Infographics, decks and reports where the structure of the argument is fixed before the styling starts — so complex material is understood, not just admired.
Is this you?
The content is usually right. What's missing is a structure that makes the point survive a skim.
Your deck gets you the meeting but not the decision
People sit through it politely and can't repeat the argument afterwards, so nothing moves.
You have good data nobody engages with
Research and results sitting in spreadsheets and PDFs that get downloaded, opened once and closed.
Every slide is a wall of bullets
The audience is reading instead of listening, and the presenter is competing with their own slides.
Your charts are whatever the spreadsheet produced
Default colours, unlabelled axes, three legends — technically accurate, practically unreadable.
Overview
The work that makes complex material legible is editorial before it's visual.
Most decks and infographics fail for the same reason: they were styled rather than structured. Somebody put the content into a template and made it look tidy, without first deciding what the argument is, what order it has to be made in, and which single point each page or slide exists to deliver. Design can't rescue material that hasn't been through that.
So we start editorially. What is the claim, what evidence carries it, what does the audience already believe, and what do they have to accept first for the rest to work? Out of that comes a narrative structure — for a pitch deck, the sequence investors actually need; for an infographic, one governing idea rather than eleven competing facts; for a report, a hierarchy that lets someone take the finding from a two-minute skim.
Then it gets designed, and the data gets treated honestly. Chart types chosen for the comparison being made rather than for novelty, axes that start where they should, labels that remove the need for a legend, and colour used to carry meaning rather than decoration. What you get back is the finished artefact plus, in most cases, an editable template — so the next quarter's version doesn't come back to us.
Capabilities
Nine areas of information design. Most engagements use two or three of them properly.
Research, survey and performance data turned into a single visual argument, sized for the channels it actually has to travel through.
Workflows, methodologies, roadmaps and histories drawn so the sequence and the dependencies are obvious at a glance.
Option comparisons and buyer's-guide visuals that help an audience choose, structured so they don't have to hold four things in their head.
Chart types selected for the comparison being made, with honest axes and labelling — including custom forms where a standard chart won't carry it.
The narrative investors expect — problem, insight, model, traction, ask — structured and designed to survive being read without you in the room.
Pitch and capability material built as a modular system, so a team can assemble a tailored deck without redesigning it each time.
Long-form research and annual reports laid out with a hierarchy that lets a skimmer and a close reader both get what they came for.
Master templates in PowerPoint, Google Slides, Keynote or Figma with real layouts and chart styles — not three slides and a colour swatch.
Scroll-driven and animated data stories for web, plus animated chart builds for presentations that reveal a point in stages.
Deliverables
Stack
Including the presentation tools your team already uses, so the template is one they can genuinely maintain.
Design
Presentation
Data & Charting
Motion & Web
Our Process
Six phases. Nothing gets styled until the argument is agreed.
Engagement
Three shapes, depending on whether this is one artefact, a system or a standing need.
One deck, infographic or report designed end to end at a fixed price. Best for a raise, a launch or a specific piece of research.
Fit
And, just as usefully, who it isn't for.
Why DM Solutions
Four commitments aimed at whether the point actually lands.
The narrative is structured and signed off before anything is styled. A well-designed deck making a muddled case is still a muddled case.
Truncated axes, mismatched scales and chart types that flatter a number get flagged, not applied. Credibility is the whole point of showing data.
Each page or slide earns its place by delivering a single point. It's the discipline that turns a document people skim into one they remember.
Real editable masters in the tool your team uses, with working chart styles — so next quarter's version doesn't need a new project.
Proof of work
Decks and reports where the audience acted rather than admired.
Testimonials
Questions
The six that come up before every deck or report.
We do the structural and editorial work — sequencing the argument, cutting what doesn't serve it, and rewriting headlines so each page makes a single point. What we don't do is originate the substance: the data, the claims and the underlying material come from you. If you need the content researched and written from scratch, that's a content marketing engagement and we'll say so.
Send us the material and tell us who has to act on it. We'll come back with a structure, a timeline and a fixed-price proposal.
Detailed proposal within 48 hours. No commitment required.