Optimization & Maintenance
Every visitor you convert is one you don't have to buy again. We find where your funnel loses people, test fixes properly, and keep only what genuinely wins.
Is this you?
Each one is measurable, and each one has a number attached to what it's costing you.
Traffic is up and revenue isn't
You're buying more visitors and converting the same number of them.
Carts fill and never check out
Abandonment sits far above what your category should expect.
Your forms ask too much
Long forms, unclear errors, and a completion rate nobody wants to look at.
You've "tested" things before
Changes were made, numbers moved, and nobody could say whether the test was valid.
Overview
Research produces hypotheses, hypotheses get tested properly, and the learning outlives the test.
Every percentage point of conversion rate is revenue you already paid to acquire. That's what makes CRO the highest-leverage work available to most businesses — and also why it attracts so much nonsense. Button colours, urgency banners and best-practice checklists get sold as optimisation, but they're guesses dressed up as method, and a guess that happens to win teaches you nothing about the next one.
We work from evidence. Analytics tell us where people drop; session recordings and heatmaps show what they were trying to do; surveys and support tickets tell us what they couldn't find. That research produces hypotheses ranked by expected impact and effort, and each one states plainly what we expect to change and why. Then we test — properly, with the sample size calculated in advance, the duration set to cover full business cycles, and no peeking at partial results to declare an early winner.
Most tests don't win, and that's the job working correctly. A programme that reports 90% winners is measuring badly. What compounds is the learning: after six months you know what your customers respond to, which makes every future decision — pricing page, campaign, product launch — better informed than the last.
Capabilities
Nine parts of a testing programme, from research through to shipped winners.
Analytics, recordings, heatmaps, surveys and support tickets combined into a documented picture of where and why you lose people.
Step-by-step drop-off measurement across the paths that matter, segmented by device, source and returning-versus-new.
Every test written as a falsifiable statement with an expected mechanism, prioritised by impact, confidence and effort.
Tests built, QA'd across devices, powered correctly, and run to full cycles rather than stopped when they look good.
Step reduction, guest checkout, payment options, trust signals and error handling on the highest-value path you own.
Field reduction, input types, inline validation and error copy — usually the fastest wins in lead generation.
Message match with the ad or email that drove the click, clear hierarchy, and one job per page.
Different experiences for new versus returning, high versus low intent, or by source, where the data supports it.
Thumb reach, tap targets, viewport behaviour and load time on the device where most of your traffic and most of your losses live.
Deliverables
Stack
We work in your existing testing platform where you have one, and recommend honestly where you don't.
Testing
Behaviour
Analytics
Research
Our Process
Six phases that cycle — each round's learning sets the next round's hypotheses.
Engagement
Three shapes, though only one of them compounds.
A continuous cycle of research, testing and implementation. The only version where the learning compounds.
Fit
And, just as usefully, who it isn't for.
Why DM Solutions
Four disciplines that separate a testing programme from a series of guesses.
We don't open with a best-practice checklist. Every test starts from something we watched a real user struggle with.
Sample size and duration set before launch, with no stopping early because a variant looks good on Tuesday. Fewer declared winners, and the ones we declare hold up.
Failed tests appear in the report with what we learned. An agency showing you only winners is either lucky or editing.
After six months you own a documented body of evidence about your customers that improves decisions well outside the testing programme.
Proof of work
Programmes where conversion rate, order value or checkout completion moved and stayed moved.
RankSpark is a performance-driven digital marketing agency that competes in one of the most contested search categories there is: businesses looking for SEO help. Strong service, weak search footprint. DM Solutions built the scalable organic growth framework; Creative Labs partnered with us to execute the technical and on-page work. Organic traffic grew 120% and qualified leads 28%.
Results
01
Growth in organic traffic
02
Boost in keyword rankings
03
Improvement in engagement rate
Glenwood Energy has supplied propane and heating fuel across Southwest and South Central Virginia since 1953, now under third-generation ownership. Everyone in the region knew them; search engines didn't. DM Solutions led local search strategy and content; Creative Labs partnered with us to execute the technical work. Local search traffic grew 95% and service enquiries 45%.
Results
01
Growth in local search traffic
02
Boost in keyword rankings
03
Increase in service enquiries
A Child's Wish Foundation fulfils the wishes of children facing critical illness. The mission moved everyone who heard it; almost nobody was hearing it. DM Solutions led brand, content strategy, and donation flow design; Creative Labs partnered with us to execute the WordPress build and CRM integration. Donations rose 50% within six months, organic traffic 70%, and volunteer registrations 35%.
Results
01
Increase in organic traffic
02
Boost in donations
03
Rise in engagement
Amthor International builds specialised tanker trucks and fuelling systems for industries where reliability is a safety requirement. Decades of offline reputation, almost no search presence. DM Solutions led keyword architecture and content strategy; Creative Labs partnered with us to execute the technical SEO and on-page work. Organic traffic grew 85% and product category visibility 65%.
Results
01
Growth in organic traffic
02
Increase in page visibility
03
Boost in keyword rankings
The Convergence Summit brings faith leaders, church representatives, and thought leaders together around ministry growth and community impact. Its digital platform had to carry spiritual weight and survive a registration surge on the same afternoon. DM Solutions led UX and registration strategy; Creative Labs partnered with us to execute the WordPress build and load testing. Sign-ups rose 40% and session duration 50%.
Results
01
Increase in registrations
02
Longer average sessions
03
Increase in organic traffic
Veritas Protection provides executive transportation, risk assessment, and bespoke security strategy to high-profile individuals and international organisations. Their clientele is elite; their website was not. DM Solutions led positioning, UX, and content strategy; Creative Labs partnered with us to execute the Webflow build. Session duration rose 45% and client enquiries 35%, with first-page rankings on the terms that matter.
Results
01
Longer session durations
02
Rise in client enquiries
03
Rankings on core terms
The Caylor Group advises organisations on growth and operational excellence. Their reputation was strong; their website communicated none of it and converted almost nobody. DM Solutions led positioning, UX, and conversion strategy; Creative Labs partnered with us to execute the build. Qualified leads rose 85%, organic traffic 60%, and consultation requests tripled.
Results
01
More consultation requests
02
Increase in qualified leads
03
Boost in organic traffic
New Wine Church is a faith-driven community in Lynchburg, Virginia with a flourishing in-person congregation and almost no digital reach. DM Solutions led brand identity, information architecture, and UX; Creative Labs partnered with us to execute the Webflow build. The result is a searchable sermon library, an interactive event calendar, and a secure giving platform — a site that respects the church's heritage without looking like it was built in its founding decade.
Results
01
Growth in overall sessions
02
Improvement in engagement rate
03
Growth in active users
End-to-end rebuild, optimization, redesign, and growth program for a stalled travel brand.
Results
01
Organic traffic ceiling broken after 2-year plateau
02
New booking platform shipped on time
03
Higher conversion on existing traffic post-redesign
Complete e-commerce rebuild that turned a slow, high-abandonment store into a fast, conversion-focused platform.
Results
01
increase in conversion rate
02
reduction in cart abandonment
03
post-purchase customer rating
A data-led demand generation program that functioned as an extension of the client's own team.
Results
01
Qualified pipeline growth from program launch
02
Conversion improvements at key funnel stages
03
Data-driven decision loop adopted by client team
Deep performance optimization that halved load time and lifted checkout completions.
Results
01
reduction in average load time
02
LCP brought under the 2.5s threshold
03
Measurable lift in mobile checkout completions
Integrated SEO and content marketing strategy that grew organic traffic by 430% in 10 months.
Results
01
increase in organic traffic
02
monthly inbound leads
03
rankings for 50+ priority keywords
Testimonials
Questions
The six we're asked before every testing programme starts.
Roughly 1,000 conversions a month across the funnel gives reasonable test velocity. Below that, tests take too long to reach significance and the programme stalls — in which case research, heuristic fixes and qualitative work deliver more than testing does.
We'll analyse your funnel, show you the drop-off points with numbers attached, and give you a prioritised list of what to test first.
Audit within 48 hours. No obligation, no lock-in.
