Development
Custom themes, headless storefronts, app integrations and migrations — engineered for conversion and handed over so your team can run the store without calling us every week.
Is this you?
Every one of these has the same root cause: a platform set up to launch rather than to trade.
Your theme is fighting your brand
You bought a template, customised it heavily, and now every update risks breaking something.
Merchandising means raising a ticket
Your team can't change a landing section or launch a campaign page without a developer.
Checkout is where the money leaks
Traffic and add-to-carts look fine; completed orders don't.
You've outgrown the platform you're on
WooCommerce, Magento or a custom build is costing more in maintenance than it returns.
Overview
Custom themes and headless storefronts, judged on conversion rate rather than on how they look in review.
Shopify's appeal is that it removes the hard infrastructure problems — payments, PCI compliance, uptime at peak — so the work that's left is the work that actually differentiates a store: how products are merchandised, how quickly a page loads on a mid-range phone, and how few steps stand between wanting something and having bought it. That's where we spend the effort.
We build custom themes rather than reskinning marketplace ones, because a marketplace theme carries code for a hundred stores that aren't yours and you pay for it in page weight. Where the catalogue is large or the front end needs to do something Liquid can't, we go headless with Hydrogen or a Next.js storefront on the Storefront API. And we build sections and blocks so your marketing team can assemble new pages themselves — a store your own people can't change is a store that stops improving the day we leave.
Everything gets judged on trading numbers rather than on how it looks in review: conversion rate, average order value, checkout completion, and Core Web Vitals on mobile. We hand over the theme, the documentation and a walkthrough, and we're happy to be on call afterwards — but the point of the build is that you shouldn't need us to be.
Capabilities
Nine areas of Shopify work. Most builds use six or seven; we'll tell you which.
Themes built from a clean base to your design, with a section and block architecture your marketing team can compose pages from.
Scripts, Functions, checkout extensibility, B2B catalogues and expansion stores for merchants operating at Plus volume.
Hydrogen or Next.js front ends on the Storefront API, for large catalogues, complex merchandising or content-heavy commerce.
Moves from WooCommerce, Magento, BigCommerce or bespoke builds, with products, customers, orders, URLs and SEO equity carried across intact.
ERP, PIM, 3PL, subscription, loyalty and review integrations — plus honest advice on which apps to remove, since every one costs page speed.
Private and public Shopify apps when off-the-shelf can't do it, built to Shopify's current API standards.
Checkout extensions, upsell logic, cart behaviour and friction removal on the paths that actually convert.
Theme weight, image handling, third-party script control and Core Web Vitals, tuned for mobile shoppers on ordinary connections.
Collection and product templates, structured data, canonical handling and faceted navigation control built in from the start.
Deliverables
Stack
Chosen around your catalogue and your team's skills — not around whichever framework is fashionable.
Platform
Headless
Front end
Ops & data
Our Process
Six phases across 8–16 weeks, with a staging store you can trade against from phase four.
Engagement
Three shapes, depending on whether you're building, moving, or shipping continuously.
A defined store build at a fixed price. Best when the catalogue and requirements are settled.
Fit
And, just as usefully, who it isn't for.
Why DM Solutions
Four decisions that show up in your trading numbers rather than in the pitch deck.
We build from a clean base. Marketplace themes carry code for stores that aren't yours, and you pay for it in load time on every visit.
Sections and blocks designed so marketing can launch a campaign page without opening a ticket. Handover isn't a document, it's an architecture decision.
Redirect mapping and URL preservation planned before the move, not patched after traffic drops. We've cleaned up enough of those to take it seriously.
Page weight budgets set at the start and enforced through the build. Every app we add has to earn its milliseconds.
Proof of work
Builds and migrations where conversion rate, order value or page speed moved measurably.
A Child's Wish Foundation fulfils the wishes of children facing critical illness. The mission moved everyone who heard it; almost nobody was hearing it. DM Solutions led brand, content strategy, and donation flow design; Creative Labs partnered with us to execute the WordPress build and CRM integration. Donations rose 50% within six months, organic traffic 70%, and volunteer registrations 35%.
Results
01
Increase in organic traffic
02
Boost in donations
03
Rise in engagement
Tea with George is a conversation-led podcast spanning industries, guests, and unhurried questions. It needed a digital home that matched that tone and could be found by people who had never heard the show. DM Solutions led strategy, UX, and content direction; Creative Labs partnered with us to execute the Webflow build and on-page search work. The result: 40% more organic traffic, half again as many listener interactions, and an audience that started subscribing directly.
Results
01
Rise in organic traffic
02
More listener interactions
03
Lower bounce rate
Haniel Singh Ministries spreads messages of hope and spiritual growth through sermons, podcasts, and community. Its existing site couldn't carry a growing content library or reach beyond the people who already knew it. DM Solutions led content architecture, UX, and conversion strategy; Creative Labs partnered with us to execute the Webflow build. Traffic rose 150% in the first quarter and newsletter sign-ups 200%.
Results
01
More newsletter sign-ups
02
Growth in website traffic
03
Increase in podcast listeners
The Convergence Summit brings faith leaders, church representatives, and thought leaders together around ministry growth and community impact. Its digital platform had to carry spiritual weight and survive a registration surge on the same afternoon. DM Solutions led UX and registration strategy; Creative Labs partnered with us to execute the WordPress build and load testing. Sign-ups rose 40% and session duration 50%.
Results
01
Increase in registrations
02
Longer average sessions
03
Increase in organic traffic
Veritas Protection provides executive transportation, risk assessment, and bespoke security strategy to high-profile individuals and international organisations. Their clientele is elite; their website was not. DM Solutions led positioning, UX, and content strategy; Creative Labs partnered with us to execute the Webflow build. Session duration rose 45% and client enquiries 35%, with first-page rankings on the terms that matter.
Results
01
Longer session durations
02
Rise in client enquiries
03
Rankings on core terms
The Caylor Group advises organisations on growth and operational excellence. Their reputation was strong; their website communicated none of it and converted almost nobody. DM Solutions led positioning, UX, and conversion strategy; Creative Labs partnered with us to execute the build. Qualified leads rose 85%, organic traffic 60%, and consultation requests tripled.
Results
01
More consultation requests
02
Increase in qualified leads
03
Boost in organic traffic
New Wine Church is a faith-driven community in Lynchburg, Virginia with a flourishing in-person congregation and almost no digital reach. DM Solutions led brand identity, information architecture, and UX; Creative Labs partnered with us to execute the Webflow build. The result is a searchable sermon library, an interactive event calendar, and a secure giving platform — a site that respects the church's heritage without looking like it was built in its founding decade.
Results
01
Growth in overall sessions
02
Improvement in engagement rate
03
Growth in active users
End-to-end rebuild, optimization, redesign, and growth program for a stalled travel brand.
Results
01
Organic traffic ceiling broken after 2-year plateau
02
New booking platform shipped on time
03
Higher conversion on existing traffic post-redesign
A scalable design system that unified a fragmented product and tripled UI delivery speed.
Results
01
faster UI feature delivery
02
reduction in design-QA cycles
03
One unified component library across 4 product areas
iOS and Android app serving 150K+ active users with seamless appointment booking and telemedicine.
Results
01
active users
02
average app store rating
03
user retention at 90 days
Testimonials
Questions
The six every merchant asks before committing to a build.
Most launch in 8–16 weeks. A focused theme build on an existing design can be quicker; a headless storefront with a large catalogue and ERP integration runs longer. You get a sprint-level timeline after discovery, before development starts.
Tell us what you sell, where you sell it, and what your current store gets wrong. We'll come back with an approach, a timeline and a fixed-price proposal.
Detailed proposal within 48 hours. No commitment required.
