Development
WooCommerce for merchants whose pricing, fulfilment or product rules are too particular for a hosted platform — engineered to stay fast under a large catalogue and real traffic.
Is this you?
Almost always because a hosted platform said no to something the business actually needs.
Your pricing rules don't fit a hosted platform
Customer-specific prices, volume breaks, contract rates or quote-based selling that the platform simply won't model.
Platform fees are scaling with your revenue
A percentage of every order, forever, for infrastructure whose cost doesn't grow the way your sales do.
Content and commerce are fighting each other
You need editorial depth and a storefront, and you're currently running two systems that don't talk.
Your store has become a plugin pile
Thirty extensions, overlapping functionality, and a checkout nobody wants to touch in case it breaks.
Overview
The right choice when the business rules are unusual — and the wrong one when they aren't.
WooCommerce earns its place when a business has rules a hosted platform won't bend to: customer-specific pricing, wholesale tiers alongside retail, subscription logic tied to your own fulfilment, or an ERP that has to be the source of truth for stock. Because it's yours, there is no approval process for customisation and no percentage taken from every order. That freedom is the entire argument for it.
It also carries real obligations, and we'd rather say so up front. You own the hosting, the updates, the security posture and the performance work that a hosted platform absorbs. Done casually, that's how WooCommerce earns its reputation for being slow and fragile. Done properly — a custom theme rather than a marketplace one, a hard limit on extensions, object caching, indexed queries, and a tested update routine — it runs large catalogues under serious traffic perfectly well.
We build the store as software: version controlled, deployed through a pipeline, staged before anything reaches production. Integrations to ERP, PIM and 3PL systems are built as documented, resilient layers rather than a chain of sync plugins. And we're direct about the alternative: if your requirements would fit a hosted platform, we'll tell you, because paying for control you don't need is a bad trade.
Capabilities
Nine areas of WooCommerce work. The pricing and integration ones are usually why you're here.
Bespoke themes and templates built from a clean base, with product, category and checkout pages designed around how you actually sell.
Customer-specific pricing, volume breaks, tax-exempt accounts, purchase orders and quote-to-order flows alongside your retail storefront.
Subscription products, renewal handling, dunning and customer self-service, wired to your payment gateway and your fulfilment reality.
Configurable products, bundles, made-to-order options and large variant matrices, modelled so the admin stays usable at scale.
Two-way sync with ERP, PIM, accounting and 3PL systems, built as a documented integration layer rather than a chain of sync plugins.
Step reduction, payment methods, address handling and error states on the path where most abandoned revenue actually goes.
Object caching, query indexing, image handling and cart fragment control, so a large catalogue doesn't mean a slow store.
Moves from Shopify, Magento or a legacy build with products, customers, order history, URLs and SEO equity carried across.
Hardened roles and headers, gateway-hosted payment fields to keep card data out of scope, and a tested update routine.
Deliverables
Stack
Store code under version control and deployed through a pipeline, like any other production system.
Core
Commerce
Data & integration
Infrastructure
Our Process
Six phases. The pricing and product model is settled before anything is built on top of it.
Engagement
Three shapes, depending on whether you're building, moving or scaling.
A defined store build at a fixed price. Best when the catalogue and commercial rules are documented and settled.
Fit
And, just as usefully, who it isn't for.
Why DM Solutions
Four commitments that keep an owned platform from becoming a liability.
Every extension is code somebody else maintains, running on every request. We build what's cheaper to build and justify what we keep.
Pricing, tax and fulfilment logic written down and agreed before development. Discovering a pricing exception in week ten is the expensive way to find it.
Caching, indexing and query discipline from the start, because WooCommerce's reputation for slowness is really a reputation for unindexed queries.
If your requirements would fit a hosted platform, we'll say so. Paying for control you don't need is a worse outcome than us losing the build.
Proof of work
WooCommerce builds where the customisation was the point, and the numbers still improved.
A Child's Wish Foundation fulfils the wishes of children facing critical illness. The mission moved everyone who heard it; almost nobody was hearing it. DM Solutions led brand, content strategy, and donation flow design; Creative Labs partnered with us to execute the WordPress build and CRM integration. Donations rose 50% within six months, organic traffic 70%, and volunteer registrations 35%.
Results
01
Increase in organic traffic
02
Boost in donations
03
Rise in engagement
Tea with George is a conversation-led podcast spanning industries, guests, and unhurried questions. It needed a digital home that matched that tone and could be found by people who had never heard the show. DM Solutions led strategy, UX, and content direction; Creative Labs partnered with us to execute the Webflow build and on-page search work. The result: 40% more organic traffic, half again as many listener interactions, and an audience that started subscribing directly.
Results
01
Rise in organic traffic
02
More listener interactions
03
Lower bounce rate
Haniel Singh Ministries spreads messages of hope and spiritual growth through sermons, podcasts, and community. Its existing site couldn't carry a growing content library or reach beyond the people who already knew it. DM Solutions led content architecture, UX, and conversion strategy; Creative Labs partnered with us to execute the Webflow build. Traffic rose 150% in the first quarter and newsletter sign-ups 200%.
Results
01
More newsletter sign-ups
02
Growth in website traffic
03
Increase in podcast listeners
The Convergence Summit brings faith leaders, church representatives, and thought leaders together around ministry growth and community impact. Its digital platform had to carry spiritual weight and survive a registration surge on the same afternoon. DM Solutions led UX and registration strategy; Creative Labs partnered with us to execute the WordPress build and load testing. Sign-ups rose 40% and session duration 50%.
Results
01
Increase in registrations
02
Longer average sessions
03
Increase in organic traffic
Veritas Protection provides executive transportation, risk assessment, and bespoke security strategy to high-profile individuals and international organisations. Their clientele is elite; their website was not. DM Solutions led positioning, UX, and content strategy; Creative Labs partnered with us to execute the Webflow build. Session duration rose 45% and client enquiries 35%, with first-page rankings on the terms that matter.
Results
01
Longer session durations
02
Rise in client enquiries
03
Rankings on core terms
The Caylor Group advises organisations on growth and operational excellence. Their reputation was strong; their website communicated none of it and converted almost nobody. DM Solutions led positioning, UX, and conversion strategy; Creative Labs partnered with us to execute the build. Qualified leads rose 85%, organic traffic 60%, and consultation requests tripled.
Results
01
More consultation requests
02
Increase in qualified leads
03
Boost in organic traffic
New Wine Church is a faith-driven community in Lynchburg, Virginia with a flourishing in-person congregation and almost no digital reach. DM Solutions led brand identity, information architecture, and UX; Creative Labs partnered with us to execute the Webflow build. The result is a searchable sermon library, an interactive event calendar, and a secure giving platform — a site that respects the church's heritage without looking like it was built in its founding decade.
Results
01
Growth in overall sessions
02
Improvement in engagement rate
03
Growth in active users
End-to-end rebuild, optimization, redesign, and growth program for a stalled travel brand.
Results
01
Organic traffic ceiling broken after 2-year plateau
02
New booking platform shipped on time
03
Higher conversion on existing traffic post-redesign
A scalable design system that unified a fragmented product and tripled UI delivery speed.
Results
01
faster UI feature delivery
02
reduction in design-QA cycles
03
One unified component library across 4 product areas
iOS and Android app serving 150K+ active users with seamless appointment booking and telemedicine.
Results
01
active users
02
average app store rating
03
user retention at 90 days
Testimonials
Questions
The six every merchant weighs before committing to an owned platform.
Shopify when your requirements are conventional and you'd rather not own infrastructure — it's cheaper to run and faster to launch. WooCommerce when you need pricing, product or fulfilment logic a hosted platform won't model, or when per-transaction fees have become material. We'll recommend Shopify when it's the right answer, even though it's the smaller build for us.
Tell us how you price, who you sell to, and which systems have to stay authoritative. We'll tell you honestly whether WooCommerce is the right answer — and what it would take.
Detailed proposal within 48 hours. No commitment required.
