Introduction
Complete e-commerce rebuild that turned a slow, high-abandonment store into a fast, conversion-focused platform.
Overview
TechFlow's legacy storefront was buckling under its own catalog — slow page loads, a clunky checkout, and a design that hadn't kept pace with the brand. We rebuilt the platform end to end: a re-architected frontend for speed, a redesigned UI/UX flow that removed friction from discovery to purchase, and a performance pass targeting Core Web Vitals. The result was a store that loads fast, looks current, and converts the traffic it already had.
